Marketplace
Research reports & datasets
Sector benchmarks, audience profiles, and trend reports built from ERS household panels and field studies. Download samples or contact us for full access.
Sector benchmarks
Sector benchmarks
Household-level industry reports across banking, retail, travel, and more.
Banking & Finance Industry Report
Household financial behaviour, mobile money adoption, and banking product usage across African markets.
View report
Automotive Industry Report
Vehicle purchase intent, dealership preferences, and mobility spending from ERS panels.
View report
Environmental Industry Report
Eco-conscious attitudes, sustainable purchasing, and community engagement by household.
View report
Restaurants Industry Report
Dining-out frequency, delivery usage, and food-service brand preferences by market.
View report
Travel Industry Report
Travel planning, booking channels, and leisure spending from ERS household studies.
View report
Leisure Activities Industry Report
Recreation habits, entertainment spend, and lifestyle activities across segments.
View report
Home Improvement Industry Report
Renovation plans, DIY versus professional spend, and home services usage.
View reportpopulation insights
population insights
Profiles of diverse consumer segments from ERS longitudinal panels.
LGBTQ+ Audiences Report
Media consumption, brand affinity, and purchasing behaviour among LGBTQ+ households.
View report
U.S. Hispanic Audiences Report
Cultural media habits, language preferences, and category spend for Hispanic audiences.
View report
Asian American Audiences Report
Segmented insights on media, retail, and financial services among Asian American households.
View report
Black & African American Audiences Report
Representation, brand trust, and category engagement from ERS audience panels.
View report
People with Disabilities Report
Accessibility needs, assistive technology usage, and inclusive product preferences.
View reportIndustry trends
Industry trends
Media, digital, and share-of-voice trend datasets by sector.
Industry Media Trend Report
Cross-channel media consumption trends benchmarked by industry sector.
View report
Industry Digital Trend Report
Digital platform usage, e-commerce behaviour, and online engagement by sector.
View report
Industry Share of Voice Dataset
campaign outreach share-of-voice benchmarks to compare brand visibility by industry.
View reportSports & sponsorship
Sports & sponsorship
Fan behaviour and sponsorship value benchmarking evidence.
Data products
Data products
Geographic and planning datasets for market analysis.
