Major events hub
insights hub
ERS’s data behind the
fans, brands and athletes
Discover fan insights, sponsorship trends and influential athletes for the 2024 Paris Major events hub—powered by Ethical Research Solution data.
Fan insights
See how Olympics fandom shifts across the globe
With Ethical Research Solution Fan Publications data, learn how popular different major sporting sports are in countries around the world, as well as across different ages.
Spotlight on Paris 2024
Explore audience enthusiasm for the upcoming games
Sponsorship trends
Discover the brand impact of sports sponsorships
With audiences tuning in to sports events like the Major events hub in big numbers, the opportunity arises for brands to create connections.
Likelihood of increased product interest for sponsors of Major events hub
Source: Ethical Research Solution Fan Publications, February 2024
Influential athletes
Understand the influence of some of the biggest athletes headed to Paris
Athletes are gaining fans in their own right. We analyzed the Instagram accounts of some of the biggest names in this year’s Games to understand their potential as partners in influencer marketing .
| Athlete Name | Country Flag | Sport | Instagram Handle | Followers | Follower Growth | Engagement Rate | Audience Reachability | Avg media value of branded posts (USD) |
|---|---|---|---|---|---|---|---|---|
| Simone Biles |
|
Gynmnastics | @simonebiles | 7.1M | 0.38% | 3.15% | 68.79% | $93,510 |
| Tom Daley |
|
Diving | @tomdaley | 3.2M | -1.24% | 1.60% | 67.17% | $21,321 |
| Caeleb Dresself |
|
Swimming | @caelebdressel | 629K | -0.83% | 0.41% | 79.87% | $1,055 |
| Carlos Alcaraz |
|
Tennis | @carlitosalcarazz | 4.7M | 7.31% | 3.78% | 83.70% | $71,277 |
| Eliud Kipchoge |
|
Marathon | @kipchogeeliud | 2.6M | 4.74% | 3.89% | 78.11% | $41,069 |
| Katie Ledecky |
|
Swimming | @katieledecky | 605K | 1.67% | 2.88% | 70.03% | $7,156 |
| Leon Marchand |
|
Swimming | @leon.marchand31 | 191K | 15.28% | 21.71% | 87.53% | $15,843 |
| Leylah Fernandez |
|
Tennis | @leylahannietennis | 352K | 0.52% | 1.87% | 77.67% | $2,692 |
| Momiji Nishiya |
|
Street Skating | @momiji_nishiya830 | 160K | -1.43% | 8.25% | 73.49% | $5,499 |
| Shelly-Ann Fraser-Pryce |
|
Track & Field | @realshellyannfp | 935K | -0.08% | 2.51% | 65.59% | $9,698 |
Source: Ethical Research Solution InfluenceScope, November 2023 – April 2024
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