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Services we offer

Social
research

Behavioral change, baseline surveys, monitoring and evaluation, impact assessment, needs analysis, stakeholder and public opinion studies—anywhere in Africa.

Market
studies

Usage and attitude studies, market segmentation, B2B surveys, and corporate image research to guide strategy and policy.

Consumer
studies

Customer satisfaction surveys, mystery shopping, and home immersions that reveal real-world experiences.

Branding
studies

Brand health, migration, repositioning, and tracking—plus new product development, concept testing, and packaging research.

Connect to audiences – everywhere.

Services that power a better media future.


Field & survey research

Know everything about your audiences with cross-platform measurement data comprised of the entire population and its shifting habits.

Population insights

Power your cross-platform marketing with advanced audiences


multi-channel measurement

Measure linear and digital media metrics across platforms.


Digital & mobile surveys

Evaluate digital media and campaign outreach consumption.


Broadcast & streaming

Understand how, when, and what audiences are watching


Radio & audio studies

Gauge your radio and podcast audience and reach.


Study design

Power your study design and sampling and invest where it matters most with comprehensive data that shows where, when, and how to reach your target audiences.

Sample segmentation

Identify and activate your target audience with ease.


Competitive intelligence

Discover what your competitors are spending and where.


Programme forecasting

Align your campaign strategy with your audiences’ habits.


Monitoring & evaluation

Maximize ROI by understanding how your marketing and campaign outreach reaches and impacts audiences throughout the customer journey.

Programme outcomes

Analyze your campaign performance against KPIs.


Events & sports

Maximize sponsorships and turn fans into customers.


Product & branding studies

Connect audiences with the TV, movie, sports, music and podcast content they’ll love.

Audio cataloguing

Identify music, podcasts, and enable audio content discovery.


Sports data catalogue

Deliver engaging sports infotainment experiences.


Video cataloguing

Fuel video content discovery, distribution and development.