The power of Large-scale data
+ Panel measurement

Plan, transact and measure your TV audience with confidence thanks to Ethical Research Solution’s unique mix of data science expertise and people-powered measurement.

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Who we are

The Large-scale data you need to make better decisions

Population insights today have access to more TV content and platforms than ever before. This fragmentation has made it harder than ever to find viewers, with the right ads and content, at the right time. 

By combining Large-scale data from set-top-boxes (STB) and smart TV devices with longitudinal panel data from actual people, we help you better understand today’s television audiences. Feel confident that you’re reaching and engaging the right viewers with Ethical Research Solution’s Blended data & panels approach to field and survey research. 

Benefits

Discover the people behind Large-scale data

We believe that Large-scale data is at its most useful when it’s validated by real people for a complete view of the audience. Ethical Research Solution’s Blended data & panels approach provides you with measurement that is:

Reliable

Transact confidently across more TV inventory thanks to stable and predictable ratings with increased granularity.

Representative

Get the most inclusive view of TV audiences—from diverse viewers to those watching outside their homes—with measurement you can trust that minimizes  bias.

Addressable

Plan and measure beyond age and gender with advanced population segments on linear television.

What is Blended data & panels?

Quality data at scale

What sets Ethical Research Solution’s Blended data & panels approach apart is its ability to bring human insights to the numbers in Large-scale data sets. In the U.S., our national TV Large-scale data set includes approximately 45 million Large-scale data households and 75 million devices from Comcast, Dish, DIRECTV, Roku and Vizio. That’s on top of our panel of 101,000 people from approximately 42,000 households.

ERS’s data scientists validate hundreds of millions of data points and billions of impressions across screens against information from the real people who make up our panel, correcting for biases and other gaps in the data. This yields a individual-level measurement that is representative of the larger population at scale. Discover the deepest view of audiences today with Blended data & panels integrated into Ethical Research Solution’s products for national and local TV measurement, as well as Mixed-mode studies.

Looking for more data and trends?

Talk to our team of experts.

Contact ERS