Industry report
Leisure Activities Industry Report
Discover how households spend free time—from sports and fitness to arts, gaming, and events. ERS longitudinal panel data links lifestyle interests to category spend and media habits.
Categories:
This report includes household-level insights such as:
- Top leisure activities participated in by household members.
- Spend on entertainment, hobbies, and recreational services.
- Event attendance (sports, concerts, festivals).
- Membership and subscription services for leisure (gyms, streaming, clubs).
Report details
- Dataset
- Leisure & recreation sector benchmark
- Age groups
- General population, 18–34, 35–54, 55+
- Time period
- July 2023 – October 2024
- Format
- .xlsx
Regional coverage
Regional datasets are available for the following ERS operating zones (Top 10 markets per zone):
East Africa
Nairobi, Dar es Salaam, Kampala, Kigali, Addis Ababa, Mombasa, Arusha, Entebbe, Bujumbura, Juba
West Africa
Lagos, Accra, Abidjan, Dakar, Kumasi, Port Harcourt, Ibadan, Lomé, Cotonou, Abuja
Southern Africa
Johannesburg, Cape Town, Harare, Lusaka, Gaborone, Durban, Pretoria, Maputo, Windhoek, Bulawayo
Central Africa
Kinshasa, Douala, Yaoundé, Brazzaville, Libreville, Bafoussam, Lubumbashi, Bangui, Pointe-Noire, Malabo
North Africa
Cairo, Casablanca, Tunis, Algiers, Alexandria, Rabat, Marrakech, Tripoli, Khartoum, Luxor
Major metro markets
Lagos, Nairobi, Johannesburg, Cairo, Accra, Dar es Salaam, Cape Town, Kinshasa, Abidjan, Casablanca
Why trust ERS industry reports?
ERS leisure benchmarks capture diverse recreation habits across urban and peri-urban households—supporting media owners, venues, and lifestyle brands with representative evidence.
How can you use this information?
Size sponsorship opportunities, plan venue rollouts, target hobbyist segments, and align content strategies with verified leisure interests.
