Industry report
Automotive Industry Report
Understand how households plan, purchase, and maintain vehicles across ERS panel markets. Evidence covers ownership profiles, brand consideration, dealership visits, and mobility spend.
Categories:
This report includes household-level insights such as:
- Vehicle ownership status and number of vehicles in the household.
- Purchase or lease intent within the next 12–24 months.
- Dealership and online research channels used before purchase.
- Fuel, maintenance, insurance, and mobility service spending.
Report details
- Dataset
- Automotive sector benchmark
- Age groups
- General population, 18–34, 35–54, 55+
- Time period
- July 2023 – October 2024
- Format
- .xlsx
Regional coverage
Regional datasets are available for the following ERS operating zones (Top 10 markets per zone):
East Africa
Nairobi, Dar es Salaam, Kampala, Kigali, Addis Ababa, Mombasa, Arusha, Entebbe, Bujumbura, Juba
West Africa
Lagos, Accra, Abidjan, Dakar, Kumasi, Port Harcourt, Ibadan, Lomé, Cotonou, Abuja
Southern Africa
Johannesburg, Cape Town, Harare, Lusaka, Gaborone, Durban, Pretoria, Maputo, Windhoek, Bulawayo
Central Africa
Kinshasa, Douala, Yaoundé, Brazzaville, Libreville, Bafoussam, Lubumbashi, Bangui, Pointe-Noire, Malabo
North Africa
Cairo, Casablanca, Tunis, Algiers, Alexandria, Rabat, Marrakech, Tripoli, Khartoum, Luxor
Major metro markets
Lagos, Nairobi, Johannesburg, Cairo, Accra, Dar es Salaam, Cape Town, Kinshasa, Abidjan, Casablanca
Why trust ERS industry reports?
ERS automotive benchmarks combine ethical field collection with longitudinal household panels, giving OEMs, dealers, and mobility brands verified evidence on how consumers move, buy, and spend—not survey snapshots alone.
How can you use this information?
Prioritise markets for launch, size dealer networks, tailor financing offers, and align media plans with verified purchase funnels and ownership segments.
