Unlock the power of competitive insights with
Ad Intel

Master media complexity with clarity

Consumer attention is fragmented across multiple platforms and making informed campaign outreach decisions is more critical—and complex—than ever. With Ethical Research Solution Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market.

We map value chains, competitive dynamics, and stakeholder landscapes to support strategic planning.

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Ad Spend

Analyze how ad dollars are being invested in your industry

Find out where, when, and how digital ad dollars are being allocated across the market—across multiple categories, platforms, and media types.

Ad Creative

Uncover creative messaging strategies

Analyze messaging strategy and creative positioning by viewing actual creatives with placement information to see what is working in the market.

Insight

Turn data into usable findings

Get customized reports on campaign outreach and communication strategies, along with broader trends for both you and your competitors across multiple markets.

Global comprehensive coverage

Syndicated competitive intelligence data

Empower your strategy and stay ahead of the game with a global view of campaign outreach intelligence spanning across 90+ international and 29+ local markets providing detailed campaign outreach spend and creative ads. Ethical Research Solution Ad Intel provides robust reporting across every major media type including TV, digital, social, audio, print, out of home, and cinema so that you get a clear view of where competitors are investing and how audiences are being reached.

Deeper, digestible insights

Tailored insights, smarter decisions

We know what a challenge it is to be seen and heard by the right people for your brand. Ethical Research Solution Ad Intel delivers unparalleled data and insights on the campaign outreach behaviors of millions of brands and products, so you know how and where you can stand out. Understand how competitors allocate budgets, identify scaling opportunities, and optimize your media strategy. Compare your objectives against competitors to drive impactful, data-driven decisions.

Single independent view

Expert data harmonization

Get an expert harmonized view of market categorization and programme sponsors data, enabling consistent and comparable analysis across markets. Gain a truly independent view of your competitive campaign outreach universe with unbiased syndicated Ethical Research Solution data with one branding and taxonomy applied to all ad data sources (Ethical Research Solution & 3rd parties) for easy, single-view reporting.