Industry report
Travel Industry Report
See how households research, book, and spend on travel. ERS evidence covers domestic and international trips, accommodation choices, and leisure budgets from longitudinal panels.
Categories:
This report includes household-level insights such as:
- Number of leisure and business trips taken in the past 12 months.
- Booking channels used (online, agent, direct).
- Accommodation types preferred (hotel, rental, family stay).
- Annual household spend on travel and tourism activities.
Report details
- Dataset
- Travel & tourism sector benchmark
- Age groups
- General population, 18–34, 35–54, 55+
- Time period
- July 2023 – October 2024
- Format
- .xlsx
Regional coverage
Regional datasets are available for the following ERS operating zones (Top 10 markets per zone):
East Africa
Nairobi, Dar es Salaam, Kampala, Kigali, Addis Ababa, Mombasa, Arusha, Entebbe, Bujumbura, Juba
West Africa
Lagos, Accra, Abidjan, Dakar, Kumasi, Port Harcourt, Ibadan, Lomé, Cotonou, Abuja
Southern Africa
Johannesburg, Cape Town, Harare, Lusaka, Gaborone, Durban, Pretoria, Maputo, Windhoek, Bulawayo
Central Africa
Kinshasa, Douala, Yaoundé, Brazzaville, Libreville, Bafoussam, Lubumbashi, Bangui, Pointe-Noire, Malabo
North Africa
Cairo, Casablanca, Tunis, Algiers, Alexandria, Rabat, Marrakech, Tripoli, Khartoum, Luxor
Major metro markets
Lagos, Nairobi, Johannesburg, Cairo, Accra, Dar es Salaam, Cape Town, Kinshasa, Abidjan, Casablanca
Why trust ERS industry reports?
ERS travel benchmarks combine household panel continuity with field-verified spend data—giving airlines, hotels, and tourism boards evidence they can use for market prioritisation.
How can you use this information?
Identify high-potential routes and destinations, tailor packages to household segments, and benchmark travel spend against peer markets.
