Industry report
Banking & Finance Industry Report
Household-level financial behaviour evidence from ERS longitudinal panels and sector studies. Understand how consumers save, borrow, invest, and adopt digital financial services across key African markets.
Categories:
This report includes household-level insights such as:
- Primary financial institution and services used by the household.
- Savings, credit, and investment products held (e.g. bonds, mutual funds, mobile wallets).
- Recent mobile money and digital payment services used.
- Professional financial advisory and insurance services used.
Report details
- Dataset
- Banking & finance sector benchmark
- Age groups
- General population, 18–34, 35–54, 55+
- Time period
- July 2023 – October 2024
- Format
- .xlsx
Regional coverage
Regional datasets are available for the following ERS operating zones (Top 10 markets per zone):
East Africa
Nairobi, Dar es Salaam, Kampala, Kigali, Addis Ababa, Mombasa, Arusha, Entebbe, Bujumbura, Juba
West Africa
Lagos, Accra, Abidjan, Dakar, Kumasi, Port Harcourt, Ibadan, Lomé, Cotonou, Abuja
Southern Africa
Johannesburg, Cape Town, Harare, Lusaka, Gaborone, Durban, Pretoria, Maputo, Windhoek, Bulawayo
Central Africa
Kinshasa, Douala, Yaoundé, Brazzaville, Libreville, Bafoussam, Lubumbashi, Bangui, Pointe-Noire, Malabo
North Africa
Cairo, Casablanca, Tunis, Algiers, Alexandria, Rabat, Marrakech, Tripoli, Khartoum, Luxor
Major metro markets
Lagos, Nairobi, Johannesburg, Cairo, Accra, Dar es Salaam, Cape Town, Kinshasa, Abidjan, Casablanca
Why trust ERS industry reports?
These reports draw on ERS sector benchmarking—a programme that captures local and national consumer evidence across 2,000+ industry categories, including banking and financial services. Data is collected through ethical field protocols, quality-checked at source, and aggregated for decision-ready analysis.
How can you use this information?
Use ERS banking evidence to allocate budgets to high-potential markets, define consumer segments for product rollouts, compare regional adoption of digital finance, and align sales and marketing with verified household behaviour—not assumptions.
