Ethical Research Solutions: Market Research Company


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  • Who We Are

  • Why Us

Who we are what makes us go

Ethical Research Solutions is a full service market research company. We deliver insights by combining research outcomes; real time data and smart thinking to enable you make insightful decisions.

We have the flexibility of conducting Market research in East Africa and the rest of Africa. We understand the diversity that comes with each country.

Our capabilities include using of Qualitative and Quantitative techniques including Computer Assisted Telephone Interviews (CATI), Computer assisted Personal Interviews (CAPI), paper interview, mobile and online data collection, in-depth interviews and focus group discussions. We thrive in going beyond the obvious.


Leading Market Researchers East Africa


Over the last 7 years, Ethical Research Solutions has grown and has the ability to conduct research in most of Africa. Our awesome team of statisticians and psychologist with business acumen are committed to delivering insights and answering most business challenges. We are famous for our insight generation skills.

We are committed to engaging in long term partnerships that enable our clients benefit in a wholesome way to drive business success. At Ethical Research Solutions Ltd., We do not just give you data; we make your consumer come alive by assisting you see beyond the obvious.

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Great Team

We are a team of tried and tested practitioners, researchers and marketers. The business of research is at our heart.

Experience

Collectively, we have many years of experience working on Consumer and Social research. As individuals, we have unique and complementary approaches.

Expertise

We came together to help businesses achieve their potential and to meet real market needs. Our team prides itself in its futuristic outlook and ability to inject a new way of thinking.

Passionate Team

Our team is comprised of seasoned researchers with passion for your consumers, brands, products and your business. We bring into the sector, knowledge, expertise and experience.

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Adelphine NIYONKURU

Adelphine - Field Manager

Adelphine has over 2 years research experience across Africa.

He has worked with various clients in the telecommunication sector, FMCG, agriculture, housing developments, fashion, banking and beverage sectors across various Sub-Saharan countries.

He has extensively used various qualitative, quantitative and digital research methods in various studies

He is very knowledgeable, able to provide strategic direction and advice on consumers, brand and marketing related aspects. She possesses strong project management and client interface skills and her business acumen is incomparable.

He holds a Bachelor of Arts Degree in Sociology & Economics, an MBA from Catholic University of Milan, Italy and Masters in Organizational Leadership for the International Leadership University.

ELIAS NIYONSABA

Elias Niyonsaba - Co-Founder

Elias brings to the industry more than 10 years of experience and is responsible for the growth of the organisation into the rest of Africa. She is very much a part of the history of Ethical Research Solutions Ltd.

He provides strategic direction for businesses from research as well as insights for business growth. Elias has extensive cross-cultural working experiences in Uganda, Rwanda, Tanzania and Burundi and others.

His research experiences spans various industries including FMG, automobile, financial services and housing development to mentions but a few. He has seen it all.

He has a Degree in Applied Statistics from National University of Rwanda.

THIERRY NDABIHAYIMANA

Thierry Ndabihayimana - Head of Client Service

Has 3 years experience in market research accrued from different cultural influence across parts of West Africa, Southern Africa, East Africa, and Central Africa.

He is excellent in multi–country project delivery and is excellent in project managements.

For Thierry, Leadership is a gift with a mix of fun and strong push for results.

Mary has a background in marketing and accounting from CIM (chattered institute of marketing and (CIMA) chattered institute of management accounting)


  • Management

  • Life at ERS

  • Our CSR
Elias Niyonsaba - Co-Founder

Elias NIYONSABA

Managing Director

Adelphine Niyonkuru - Field Manager

Adelphine NIYONKURU

Field Manager
Mary Majuma - Head of Client Service

Thierry Ndabihayimana

Head of Client Service

Life with Us Being with ERS

We love, we work, we laugh,



Our CSR Community Building

At Ethical Research Solutions we have CSR PILLARS that are divided into Community, Education and Young people. We believe that when we impact and change the lives of the community around us we will have a safe and happy environment.




  • Client Experience

  • Testimonies

Client Experience


Testimony nice things said about us

Would really like to thank you, and the entire team for your support, accountability, willingness to pick up FW when needed and delivering to ensure timely and successful field and project closure.Also appreciate all the extended help received whenever required.It was really nice working with you

Research Manager , Malana Research Consult
We have found the technical report to well reflect the information received during field work as well as describing the challenges of sample imbalances, and how they have been handled by weigthing of the data in a satisfactory Manner. Thank for the job well done!

Anki Wood- Founder / Programme Manager at Fojo Media Institute

  • Sample Clients

  • Testimonies

Testimony nice things said about us

Would really like to thank you, and the entire team for your support, accountability, willingness to pick up FW when needed and delivering to ensure timely and successful field and project closure.Also appreciate all the extended help received whenever required.It was really nice working with you

Research Manager , Malana Research Consult
Ethical Research Solutions Team, Thank you for the invite, it was a really inspiring event. In your growth plans, we sure can share a lot and even look at how we can synergize in our currently existing markets all the best and great blessings!

George Murimi, Swivel Marketing
We have found the technical report to well reflect the information received during field work as well as describing the challenges of sample imbalances, and how they have been handled by weigthing of the data in a satisfactory Manner. Thank for the job well done!

Anki Wood- Founder / Programme Manager at Fojo Media Institute.

  • Our Reach

  • Africa Statistics

What We Do research and beyond

We are a Pan African company with the ability to conduct research all over Africa.

We have experience working in various African countries including:Kenya, Uganda, Tanzania, Rwanda, South Sudan, Malawi, Zambia, Angola, Zimbabwe, South Africa , Botswana, Sudan, Ethiopia, Angola, Nigeria, Ivory Coast, Ghana, Senegal, Burkina Faso

We work in some African countries with established partners

We also executes research projects for international consultants and NGOs.

Africa Statistics numbers

Somali Map Kenya Map Sudan map Democratic Republic Of Congo Western Samaria Senegal Cote D'ivoire Ghana Nigeria Cameroon Morocco Egypt Chad Uganda Tanzania Burundi Angola Zambia Mozambiq/Malawi Zimbabwe Botswana Namibia South Africa Madagascar Eritrea Djibouti Ethiopia
Kenya Pop: 44.3M, City: Nairobi, GDP (2014):USD 60.94B, GNP: USD 1376

Uganda Pop: 40.1M, City: Kampala, GDP (2014):USD 27B, GNP: USD 919

Tanzania Pop: 52.3M, City: Dodoma, GDP (2014):USD 48.06B, GNP: USD 919

****Rwanda Pop: 11.3M, City: Kigali, GDP: USD 7.89B, Per capita Income: 698

Southern Sudan Pop: 12.2M, City: Juba, GDP: USD 13.28B, Per capita Income: 1089
Nigeria Pop: 181.8M, City: Abuja, GDP: USD 568.5B, Per capita Income: 3127
Ghana Pop: 27.7M, City: Accra, GDP: USD 38.62B, Per capita Income: 1394
Zambia Pop: 15.5M, City: Lusaka, GDP: USD 27.07B, Per capita Income: 1746


Red spots - Our coverage

Grey shading - Where we are fully operational with executive management; we do not partner with agencies

Pink shading - Where we have worked with partners

Source: (population): http://www.prb.org/pdf15/2015-world-population-data-sheet_eng.pdf | Source: (GDP): http://data.worldbank.org/country/

The blog page Coming soon


  • Our Speciality

  • Research Methods

Our Speciality What we are good at

Ethical Research Solutions Ltd Specializes in finding creative and innovative ways to respond to our clients’ needs and challenges. The breadth and depth of our expertise allows us the flexibility to undertake a wide range of engagements. We provide products and solutions to match your needs.

We have business experience in the areas of automobile, agriculture, fast moving consumer goods, trade outlets, Information technology, Financial services, Travel & Tourism, Real estate, Pharma among others.

We undertake the following types of studies;

Market and Consumer Understanding Research
  • Usage and attitude Survey
  • Consumer Needs / trends Surveys
  • Segmentations studies
Product Development Research
  • New product development
  • Product testing and tasting studies
Stakeholders Surveys
  • Customer Satisfaction surveys
  • Employee engagement
  • Churn management
  • Corporate Image Surveys
Communication & branding Surveys
  • Advertisement testing
  • Brand health checks
  • Brand tracking surveys
Trade & Service level Surveys
  • Geo Mapping
  • Retail census
  • Mystery shopping
  • Channel Management survey
Tracking Surveys
We also offer recruitment and data collection services

Quantitative Research quantify problems

Quantitative Research

Quantitative research quantifies problems by generating numerical data or data that can be transformed into usable statistics.

It makes use of measurable data to formulate facts and uncover patterns. Quantitative research answers the questions how many, what is the ratio, what percentage, at what price and all other questions that need statistical validity. It is used to quantify attitudes opinions and behaviors.

Our quantitative approaches include Face to Face interviews, Telephonic Interviews, Hall Tests, Consumer panels, Mystery shopping and Online surveys.



Qualitative Research understand underlying reasons

Qualitative Research

Qualitative research is used to understand underlying reasons, motivations and opinions, behaviors and social contexts. It is exploratory in nature and seeks to answer the questions why, how, what, when, where, and who.

Our qualitative approaches include Focus Group Discussions, Mini Groups & Friendship Groups,Consumer Immersions,Triads, In-depth interviews, online group discussions, consumer panels, Creative Workshops and retail observations

Creative workshops: We engage stakeholders in open discussions on research findings to generate deeper insights for implementation as strategy

Consumer Immersions: We attempt to explain how culture represents the cultural constructions, in which we live through participant observations. Participants live and form bonds within the environment the ethnography is being conducted spending months or years within this environment.

WORK WITH US join our team

We currently have no vacancies:

Contact Us get in touch

We appreciate your interest and we invite you to contact us with any questions regarding our market research offer.

In order to help us provide you with a more detailed response, we would like to get a basic understanding of your needs. Kindly fill in your details and include any comments.

Address: KN 01st, Sainte Famille, Charity House, RCR 5
Email: info@ethicalresearchsolution.com | elias.niyonsaba@ethicalresearchsolution.com | thierry.ndabihayimana@ethicalresearchsolution.com
Tel:
+250-782121650

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