Ethical Research Solution delivers ethical research and measurement for development and business across Africa.

Trusted fieldwork. Clear analysis. Decisions you can act on.

Evidence that guides decisions

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Services

Connecting you to audiences, growth and new opportunities.

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ERS unified platform

One clear view of your audience, brought together in one seamless platform.

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Social
research

Know everything about your audiences with our cross-platform primary data from diverse African populations and its shifting habits.

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Market
studies

Power your planning and invest where it matters with evidence that shows where and how to reach your audiences.

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Monitoring & evaluation

Maximize your ROI by understanding how your campaign outreach and marketing reaches and impacts audiences.

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Product & branding studies

Connect audiences with the TV, movie, sports, music and podcast content they’ll love.

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Publications

Stay ahead of media’s evolution with our timely insights.

  • market pulse

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    market pulse

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People

Real people are always at the heart of our data.

 750K+

People around the world participate in our panels

Backed by real people, our global panels provide critical data validation and ensure representation.

Longitudinal panels

 13K+

Employees power our business globally

Our passionate workforce drives a better media future across 57 countries. 

Careers

 14

Business resource groups champion an inclusive culture

Members of these groups help us bring our best to the communities we measure.

Business inclusion,
impact & belonging