Industry report
Home Improvement Industry Report
Track renovation intent, DIY versus professional projects, and home services usage. ERS household panels show where households invest in maintaining and upgrading their homes.
Categories:
This report includes household-level insights such as:
- Planned home improvement projects in the next 12 months.
- DIY versus contractor-led renovation preferences.
- Retail and hardware store shopping frequency.
- Spend on furnishings, appliances, and home maintenance services.
Report details
- Dataset
- Home improvement sector benchmark
- Age groups
- General population, 18–34, 35–54, 55+
- Time period
- July 2023 – October 2024
- Format
- .xlsx
Regional coverage
Regional datasets are available for the following ERS operating zones (Top 10 markets per zone):
East Africa
Nairobi, Dar es Salaam, Kampala, Kigali, Addis Ababa, Mombasa, Arusha, Entebbe, Bujumbura, Juba
West Africa
Lagos, Accra, Abidjan, Dakar, Kumasi, Port Harcourt, Ibadan, Lomé, Cotonou, Abuja
Southern Africa
Johannesburg, Cape Town, Harare, Lusaka, Gaborone, Durban, Pretoria, Maputo, Windhoek, Bulawayo
Central Africa
Kinshasa, Douala, Yaoundé, Brazzaville, Libreville, Bafoussam, Lubumbashi, Bangui, Pointe-Noire, Malabo
North Africa
Cairo, Casablanca, Tunis, Algiers, Alexandria, Rabat, Marrakech, Tripoli, Khartoum, Luxor
Major metro markets
Lagos, Nairobi, Johannesburg, Cairo, Accra, Dar es Salaam, Cape Town, Kinshasa, Abidjan, Casablanca
Why trust ERS industry reports?
ERS home improvement benchmarks link stated renovation plans to verified purchase behaviour—giving retailers, manufacturers, and service providers actionable household evidence.
How can you use this information?
Forecast category demand, target contractor versus DIY segments, plan seasonal campaigns, and compare home spend across regions.
