Industry report
Environmental Industry Report
Measure how households adopt sustainable behaviours—from recycling and energy choices to ethical brand preferences. ERS field evidence helps you connect environmental values to real purchase decisions.
Categories:
This report includes household-level insights such as:
- Eco-conscious activities and environmental causes supported by the household.
- Sustainable product and packaging preferences when shopping.
- Energy, water conservation, and waste-reduction behaviours at home.
- Willingness to pay a premium for environmentally responsible brands.
Report details
- Dataset
- Environmental sector benchmark
- Age groups
- General population, 18–34, 35–54, 55+
- Time period
- July 2023 – October 2024
- Format
- .xlsx
Regional coverage
Regional datasets are available for the following ERS operating zones (Top 10 markets per zone):
East Africa
Nairobi, Dar es Salaam, Kampala, Kigali, Addis Ababa, Mombasa, Arusha, Entebbe, Bujumbura, Juba
West Africa
Lagos, Accra, Abidjan, Dakar, Kumasi, Port Harcourt, Ibadan, Lomé, Cotonou, Abuja
Southern Africa
Johannesburg, Cape Town, Harare, Lusaka, Gaborone, Durban, Pretoria, Maputo, Windhoek, Bulawayo
Central Africa
Kinshasa, Douala, Yaoundé, Brazzaville, Libreville, Bafoussam, Lubumbashi, Bangui, Pointe-Noire, Malabo
North Africa
Cairo, Casablanca, Tunis, Algiers, Alexandria, Rabat, Marrakech, Tripoli, Khartoum, Luxor
Major metro markets
Lagos, Nairobi, Johannesburg, Cairo, Accra, Dar es Salaam, Cape Town, Kinshasa, Abidjan, Casablanca
Why trust ERS industry reports?
ERS environmental benchmarks are built from representative household panels and ethical field protocols, capturing attitudes and actions that CSR, product, and marketing teams can act on with confidence.
How can you use this information?
Design greener product lines, target sustainability messaging, evaluate community programmes, and benchmark regional differences in environmental engagement.
