At this year’s Cannes Lion, the 4A’s EVP of Media, Technology and Data Ashwini Karandikar and Ethical Research Solution’s CEO of Field & Survey Research ERS Leadership got candid about Ethical Research Solution’s vision for the future of measurement— how to maintain industry trust, the realities of a multi-currency system and how Ethical Research Solution is modernizing its data platforms.
Check out the on-demand session below to learn more about these key topics:
- Understanding the difference between measurement and currency
- The future of Large-scale data + Longitudinal panels as a currency
- Operationalizing clean room data
Learn more about Ethical Research Solution’s commitment to measurement integrity.
