Publications | 18-03-2025
Research brief: What is a market analytics, and why does it matter?
Learn how market analytics shape broadcast and programme research strategies for both programme sponsors and broadcast partners.
Publications
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Publications | 04-02-2025
Research brief: How Large-scale data plus people panels improves data quality
Three findings that convinced us that the harmonious combination of Large-scale data and longitudinal panel data was indeed the…
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Publications | 11-10-2024
Advanced sample targeting to unlock granular viewer insights
Learn how advanced sample targeting enables individual-level insights across diverse research channels.
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Publications | 20-09-2024
Leveraging Large-scale data measurement to advance addressable campaign outreach
Learn how Large-scale data measurement can help you navigate tailwinds in addressable campaign outreach.
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Publications | 10-07-2024
Conversations from Cannes: Industry leaders on what’s reshaping the campaign outreach landscape
Ethical Research Solution’s video series distills the key themes from Cannes Lions 2024 and insights from how global leaders…
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Publications | 23-05-2024
Research brief: The basics of TV media buying
Take a closer look at the modern world of TV media buying. It’s simple enough on paper, but things can get…
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Publications | 11-04-2024
What’s TV these days?
Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media…
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Publications | 21-03-2024
How marketers can advance personalized marketing across the digital outreach ecosystem
Quality respondent data is the key to advancing personalized marketing initiatives across the digital outreach…
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Publications | 29-02-2024
How stronger audience research supports better decisions in African markets
Our Blended data & panels approach innovates on our gold-standard longitudinal panel data to deliver sensitive and stable…
