Get the full picture of streaming audiences
Unified streaming measurement
There’s a growing number of ways for viewers to stream content and just as many opportunities to grab or lose their attention. Ethical Research Solution offers comprehensive insights for ad and content performance that are proven to drive success for programming, content distribution and ad strategies. From platform performance down to specific program insights, our streaming measurement services help content creators, distributors, and programme sponsors understand consumer viewing.
Performance by streaming service
A macro view of how consumers engage with digital channels
Learn what content is streamed, the amount of time consumers are viewing, the device used to stream (smart TVs, connected devices, video game consoles) and the streaming source application to understand viewing shifts by service.
Streaming program measurement
Measurement of programs and episodes viewed through the top digital channels
Develop comprehensive audience profiles of program and episode viewership for linear and CTV devices.
CTV campaign outreach optimization
Real-time CTV campaign outreach personalization
Predict who is most likely viewing on the CTV screen for more relevant advertisements.
Cross-Platform & Intraplatform Publications
ERS’s Streaming Services cover in-home video streaming on mobile, computer devices, and TV glass to provide a clear picture of engagement across different devices. We also deliver the industry’s first detailed insights into ad supported vs. non-ad-supported subscription tiers across major Streaming Video on Demand (SVOD) providers to unlock key use cases for programme sponsors and platforms.
Comprehensive Viewer Data
Ethical Research Solution provides detailed, persons-level insights into streaming viewership across various platforms. Through precise measurement of who is watching, you can analyze time period and program/episode data that’s broken out by app to make smart decisions that maximize engagement, reach, and ROI of in-home video streaming.
Enhanced Decision-Making
Whether you’re looking to scale your ads business, uncover new population segments or explore untapped market opportunities, Ethical Research Solution is the trusted source in streaming measurement. Our robust methodologies, extensive data coverage, and long-standing reputation for accuracy in field and survey research ensures your investment in streaming is sound.
