Publications | 19-11-2025
Research brief: What are media research metrics?
Learn what media research metrics are, how they are calculated, and how they can help you make informed marketing and…
Publications
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Publications | 21-07-2025
Research brief: What is media fragmentation and how to reach today’s audiences?
Media fragmentation creates scattered audiences. Find out how to engage and measure across all channels for…
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Publications | 18-03-2025
Research brief: What is a market analytics, and why does it matter?
Learn how market analytics shape broadcast and programme research strategies for both programme sponsors and broadcast partners.
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Publications | 11-03-2025
Research brief: What is share of voice?
Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the…
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Publications | 04-02-2025
Research brief: How Large-scale data plus people panels improves data quality
Three findings that convinced us that the harmonious combination of Large-scale data and longitudinal panel data was indeed the…
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Publications | 10-01-2025
Research brief: The value of independent measurement for retail media attribution
Explore why independent measurement is crucial for accurate and fair retail media attribution.
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Publications | 12-11-2024
Research brief: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
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Publications | 03-09-2024
Research brief: Why do we need Mixed-mode studies?
Mixed-mode studies isn’t easy, but that’s not an excuse for accepting compromises. Look for…
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Publications | 29-07-2024
Research brief: What is co-viewing, and why should you care?
programme sponsors need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the…
