Publications | 10-01-2025
Research brief: The value of independent measurement for retail media attribution
Explore why independent measurement is crucial for accurate and fair retail media attribution.
Publications
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Publications | 20-03-2024
2024 Upfronts / NewFronts Webinar
Tune in for a conversation with Ethical Research Solution and the 4A’s on CTV insights and perspectives media planners should…
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Publications | 25-01-2024
The Upfronts/NewFronts Guide 2024
Discover the data and insights you need to navigate a shifting media landscape with ERS’s 2024-25…
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Publications | 09-08-2023
Research brief: What is longitudinal panel data, and why does it matter?
Learn more about what longitudinal panel data is and how it has been the gold standard of the research industry for nearly a…
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Publications | 16-11-2022
‘Always on’ modernizes Digital & mobile surveys with deduplicated comparability
Unlike point-in-time measurement that requires individual campaign enablement, always on DAR provides…
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Publications | 10-11-2022
In a digital-first world, comparable, always on measurement is critical
As video campaign outreach fragments to follow consumption, marketers need a reliable view into each touch point as…
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Publications | 15-09-2022
5 questions every advertiser wants answered
programme sponsors are expected to create strategies nimble enough to keep up with the times, reach audiences that are…
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