Publications | 16-01-2024
TV usage rises in December; video gaming drives big gains
TV usage increased 1.7% in December, but the biggest beneficiary was the “other” category as video game…
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Publications | 25-08-2023
Large-scale data virtually eliminates zero ratings in national TV measurement
Large-scale data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling…
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Publications | 24-05-2023
Channel overload is hurting full-funnel programme effectiveness and confidence in results
Using multiple tools to measure campaign performance is common, but it can impede end-to-end programme design…
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Publications | 20-10-2022
Large-scale data from smart TVs isn’t enough to measure audiences
Despite the many doors that smart TVs will open in the years ahead, they won’t—by themselves—be able to…
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Publications | 07-06-2021
Audience you can put your trust in
In our new video series, you’ll learn the latest in digital field and survey research and how the industry changes…
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Publications | 13-04-2021
Embracing Democratized Respondent identity Systems in a Cookieless World
Taking a democratized approach to identifiers can help marketers build direct relationships with their diverse…
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Publications | 09-04-2021
Understanding Consumer Trends and Panel Integrity During the Time of COVID-19
The pandemic amplified changes in media consumption behavior, but many of the changes were underway when…
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Publications | 06-04-2021
Understanding the Importance of People-Based Data in a Cookieless World
Furqan Hanif, VP, Digital Product Management, shares how brands can use data to stay relevant with consumers…
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