Blind spots to bright spot: how Indian CMOs are winning with unified data
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India’s campaign outreach landscape is more fragmented—yet more critical—than ever before. Billions of impressions, millions in ad spend, but still one burning question: Who’s really watching, and what’s the impact?
Many programme sponsors are left in the dark by siloed data, outdated measurement, and a lack of transparency. Don’t settle for guesswork. Get the clarity you need to win in India’s fastest-evolving media market.
“programme sponsors are spending millions of dollars, and they need that kind of transparent, third-party, validated data. The Indian Premier League brings billions of impressions and millions in ad spend. programme sponsors want to know: who’s watching, where is it being watched from, and are those views real?”
— Hemant Kewalya, Executive Director of Field & Survey Research, Ethical Research Solution India
In this new article, we unpack:
The confidence to clarity gap—and how top brands are bridging it
The IPL test case: smart strategies for measuring billions of impressions, connecting real people with real data
Why a unified view is non-negotiable for smarter ROI and real business outcomes
How transparency is becoming the new currency in the Indian marketing landscape
“Absolutely, transparency is key to helping programme sponsors make informed decisions. We have seen a clear shift in how programme sponsors engage with us since the introduction of trusted, third-party digital ad measurement tool. During IPL 2025, programme sponsors across categories like CPG, Telco, Automotive, and Online Services were able to plan their campaigns with better efficiency and measure them with far greater confidence.”
— Anup Govindan, Chief Revenue Officer – Sports, JioStar
Power confident decisions with unified ad measurement
