major events World Cup 2022TM: The essential data hub
data management

Welcome to Ethical Research Solution’s essential data hub for the major events World Cup 2022™. We’ll keep you updated on the predictions, standings, sponsorship trends, fan insights and our perspective on it all.

Follow along as we track the intel you need—on and off the field.

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2022 Predictions

Forecasts for who will advance and win World Cup Qatar
Stadium crowded with viewers

data management’s 2022 World Cup predictions bracket

See our forecast for who will win
Round of 16
Quarter Final
Semi Final
Final
Semi Final
Quarter Final
Round of 16
1
New Hampshire
2
New Hampshire
3
New Hampshire
4
New Hampshire
5
New Hampshire
6
New Hampshire
7
New Hampshire
8
New Hampshire
17
New Hampshire
18
New Hampshire
19
New Hampshire
20
New Hampshire
25
New Hampshire
26
New Hampshire
29
New Hampshire
30
New Hampshire
27
New Hampshire
28
New Hampshire
21
New Hampshire
22
New Hampshire
23
New Hampshire
24
New Hampshire
9
New Hampshire
10
New Hampshire
11
New Hampshire
12
New Hampshire
12
New Hampshire
14
New Hampshire
15
New Hampshire
16
New Hampshire

Predictions are based on over one million simulations that produce estimates showing the most likely team to fill each position in the knockout stages. During the 2022 World Cup, the simulation will be run after each day’s results to produce a new forecast which takes account of the latest information. The new forecast will be uploaded daily to this hub.

World Cup 2022 round predictions powered by data management

See which teams are most likely to advance.
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2022 World Rankings

The top influencers and current standings of the men's national teams


The World Cup’s most powerful players and teams on Instagram

These players consistently score the most views and engagement. The change in the world ranking is compared to the beginning of 2022.

Rank Player Name Country Club Instagram handle Followers Follower growth Engagement rate Average media value of branded posts (USD)
1 Cristiano Ronaldo Portugal Al-Nassr @cristiano 398.2M 36.92% 1.99% $3,699,128
2 Leo Messi Argentina PSG @leomessi 518.8M 36.23% 2.28% $3,249,346
3 Neymar Brazil PSG @neymarjr 196.4M 17.41% 1.82% $1,378,069
4 Kylian Mbappé France PSG @k.mbappe 82.9M 29.63% 3.92% $1,178,442
5 Viní Jr. Brazil Real Madrid @vinijr 27.8M 109.43% 9.24% $786,532
6 Gavi Spain FC Barcelona @pablogavi 12.1M 754.09% 26.76% $751,014
7 Karim Benzema France Real Madrid @karimbenzema 62.5M 42.29% 2.96% $653,493
8 Paulo Dybala Argentina AS Roma @paulodybala 51.5M 14.46% 2.96% $591,972
9 Robert Lewandowski Poland FC Barcelona @_rl9 31.7M 37.68% 3.11% $353,943
10 Eden Hazard Belgium Real Madrid @hazardeden_10 27.2M 1.63% 3.70% $413,457

Rankings are based on ERS's influencer measurement tool InfluenceScope. We focused on Instagram measurement since it is the platform used by the greatest number of athletes across generations. "The 10 most influential footballers" data is from December 2021-December 2022. The data presented in "The biggest breakthrough players" and "The most popular team accounts" tables reflect growth and engagement during the tournament, November 14-December 18, 2022. Rankings include athletes participating in the 2022 World Cup.

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Men’s World Ranking powered by data management

See the men’s national team standings.

Last Updated

Rank Position Team Team Points
1 Argentina 2380
2 Brazil 2347
3 France 2331
4 Belgium 2285
5 England 2285
6 Spain 2280
7 Portugal 2280
8 Colombia 2279
9 Croatia 2274
10 Netherlands 2264
Rank Position Team Team Points
11 Uruguay 2255
12 Italy 2249
13 Germany 2210
14 Switzerland 2200
15 Ecuador 2200
16 Japan 2197
17 Serbia 2197
18 Morocco 2193
19 Peru 2191
20 Denmark 2188
Rank Position Team Team Points
21 USA 2185
22 Mexico 2169
23 Iran 2168
24 Scotland 2157
25 Ukraine 2154
26 Australia 2149
27 Senegal 2147
28 Canada 2147
29 Czech Republic 2147
30 Austria 2142

The data management World Football Ranking is a proprietary methodology created in 2002 and based on the Elo system used for ranking chess players. Every time two teams compete, one wins points from the other depending on the result, the winning margin, who is at home and the relative strength of the two teams playing, and the importance of the competition.

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The Road to 2026

Looking ahead to the 2026 North American World Cup

Publications into North American football fandom

See how fans from the 2026 World Cup host nations compare.
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Publications

Latest articles

Excited crowds on a sports stadium

Fans are changing the game

This global report looks at the consumer shifts over the last two years and their impact on sports sponsorship models and content distribution.

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The ultimate World Cup viewing experience 

Boost your World Cup broadcast with a comprehensive sports menu that gives viewers live stats, integrated match info, and details on the matches they care about.

Score Sheet: Women's World Cup™ 2023

If you want even more on-the-field insights, check out our data hub for the 2023 Women's World Cup.

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