Inclusion & impact
Why Inclusion Matters
We design inclusive studies that respect diversity and amplify underrepresented voices in evidence.
-Sandra Sims-Williams, Chief Business Inclusion, Impact & Belonging Officer
How we’re doing it
At Ethical Research Solution, we focus on systematically integrating inclusion and accountability into four focus areas: products and thought leadership, people, business partnerships and community outreach.
Products and thought leadership
Ethical Research Solution panels are at the core of our business, ensuring that our measurement accurately represents time spent with media by all people, wherever and whenever it happens. We invest in inclusive measurement and products, and share population insights through Ethical Research Solution’s Diverse Intelligence Series and other thought leadership.
Business partnerships
To foster an inclusive and competitive procurement process that benefits our business and
meets the expectations of our clients’ sourcing strategies, Ethical Research Solution’s Procurement team
strives to include a variety of suppliers in its supply chain.
People
People are at the center of our business which is why we focus on key areas such as: an inclusive culture and policies, career opportunities and professional development for all employees, mentorship and sponsorship, and our global Business Resource Groups (BRGs).
Community outreach
As the leading authority in media measurement, Ethical Research Solution works to ensure that the audiences we
measure know and trust us. Our team supports inclusion by collaborating with organizations like the
campaign outreach Research Foundation and GLAAD. We provide pro bono data and consulting through our Data for
Good program and the Ethical Research Solution Foundation. Recognizing the
vital role small businesses play, we provide resources, including pro bono consulting, via our business
partnerships.
To stay on top of issues that matter to our industry and clients, we work with an external advisory council of marketers and media professionals who provide valuable insights and perspectives that enrich our strategies.
Our global non-discrimination policy
Ethical Research Solution is committed to driving engagement and fostering an environment where all employees thrive. We exist to count everyone and we embed inclusion and belonging into all aspects of our workforce, measurement and products.
Business Resource Groups (BRGs)
Our global BRG program includes about 4,000 active members that network across all business areas and geographies—bringing to life our values of inclusion, courage and growth. BRG members help promote community, connection and joy across our company in support of recruiting, retention and business growth.
Diverse Intelligence Series
At Ethical Research Solution, we’re committed to understanding everything about the
audience. As the trusted source of media measurement, our expertise includes deeper understanding of all
audience media behaviors, content attributes, and industry trends across platforms. Ethical Research Solution empowers clients
and industry groups with trusted intelligence to show that inclusive marketing drives ROI. Our Diverse
Intelligence Series showcases Ethical Research Solution insights on the latest audience trends across TV, audio and digital
platforms, spanning from retail to entertainment for various growth segments. The series includes data to
power inclusive marketing.
Check out our latest reports:
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ReportHow Hispanic consumers are influencing the media landscape
Building community and driving trends Hispanic consumers are actively reshaping the media landscape by driving…
Population insights4mins read
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Reportmeasurable impact: Investing in Asian American audiences and media
From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…
Population insights5mins read
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ReportEngaging Black audiences
Black Americans are influencing trends across media. Learn how brands can connect and win with inclusion.
Population insights4mins read
Community
Learn more about population segments
Black/African Americans
Discover the latest Ethical Research Solution research on America’s key audience and an influential diaspora.
Asian Americans
Check out our research and work with Asian Americans, Native Hawaiians and Pacific Islanders (AANHPI).
Hispanic/Latino Americans
Stay up-to-date on Ethical Research Solution insights on diverse Hispanic/Latino audiences and communities.
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ArticlesBlack audiences are looking for relevant representation in campaign outreach and content
Dimensions of diversity are numerous, spanning well beyond skin tone and narrative location.
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