Who we are what makes us go
Ethical Research is an emerging end-to-end full service market research solutions. We revelage quantitative and qualitative methods across a variety of online and offline channels to provide a comprehensive suite of services. From market strategy and consumer intelligence to public affairs and brand health tracking, our expertise also extends to mystery shopping, social intelligence, corporate reputation, retail and customer experience.
We have the flexibility of conducting Market research in East Africa and the rest of Africa. We understand the diversity that comes with each country.
Our capabilities include using of Qualitative and Quantitative techniques including Computer Assisted Telephone Interviews (CATI), Computer assisted Personal Interviews (CAPI), paper interview, mobile and online data collection, in-depth interviews and focus group discussions. We thrive in going beyond the obvious.
Over the last 7 years, Ethical Research Solutions has grown and has the ability to conduct research in most of Africa. Our awesome team of statisticians and psychologist with business acumen are committed to delivering insights and answering most business challenges. We are famous for our insight generation skills.
We are committed to engaging in long term partnerships that enable our clients benefit in a wholesome way to drive business success. At Ethical Research Solutions Ltd., We do not just give you data; we make your consumer come alive by assisting you see beyond the obvious.
Download Our Company ProfileWe are a team of tried and tested practitioners, researchers and marketers. The business of research is at our heart.
Collectively, we have many years of experience working on Consumer and Social research. As individuals, we have unique and complementary approaches.
We came together to help businesses achieve their potential and to meet real market needs. Our team prides itself in its futuristic outlook and ability to inject a new way of thinking.
Our team is comprised of seasoned researchers with passion for your consumers, brands, products and your business. We bring into the sector, knowledge, expertise and experience.
Download Our Company ProfileAdelphine NIYONKURU
Adelphine has over 2 years research experience across Africa.
She has worked with various clients in the telecommunication sector, FMCG, agriculture, housing developments, fashion, banking and beverage sectors across various Sub-Saharan countries.
She has extensively used various qualitative, quantitative and digital research methods in various studies
She is very knowledgeable, able to provide strategic direction and advice on consumers, brand and marketing related aspects. She possesses strong project management and client interface skills and her business acumen is incomparable.
She holds a Bachelor of Arts Degree in Sociology.
ELIAS NIYONSABA
Elias brings to the industry more than 10 years of experience and is responsible for the growth of the organisation into the rest of Africa. She is very much a part of the history of Ethical Research Solutions Ltd.
He provides strategic direction for businesses from research as well as insights for business growth. Elias has extensive cross-cultural working experiences in Uganda, Rwanda, Tanzania and Burundi and others.
His research experiences spans various industries including FMG, automobile, financial services and housing development to mentions but a few. He has seen it all.
He has a Degree in Applied Statistics from National University of Rwanda.THIERRY NDABIHAYIMANA
Has 3 years experience in market research accrued from different cultural influence across parts of West Africa, Southern Africa, East Africa, and Central Africa.
He is excellent in multi–country project delivery and is excellent in project managements.
For Thierry, Leadership is a gift with a mix of fun and strong push for results.
Mary has a background in marketing and accounting from CIM (chattered institute of marketing and (CIMA) chattered institute of management accounting)
UMUTIMA SOLANGE
Solangeis an experienced Head of Quality Control with over 5 years of expertise in field management and compliance within research projects. She has led numerous large-scale data collection initiatives, ensuring strict adherence to regulatory standards and ethical guidelines. Her work involves overseeing field teams, monitoring data quality, and implementing compliance protocols to enhance research validity. Solange holds a Bacheloer’s degree in Emmergency and Disaster Management. Her dedication to ensuring accuracy and compliance has earned her recognition in research settings.
Elias NIYONSABA
Managing DirectorAdelphine Niyonkuru
Field Manager
Thierry Ndabihayimana
Head of Client Service
UMUTIMA SOLANGE
Head of Quality ControlLife with Us Being with ERS
We love, we work, we laugh,
Our CSR Community Building
At Ethical Research Solutions we have CSR PILLARS that are divided into Community, Education and Young people. We believe that when we impact and change the lives of the community around us we will have a safe and happy environment.
Client Experience
Testimony nice things said about us
Would really like to thank you, and the entire team for your support, accountability, willingness to pick up FW when needed and delivering to ensure timely and successful field and project closure.Also appreciate all the extended help received whenever required.It was really nice working with you
Research Manager , Malana Research Consult
We have found the technical report to well reflect the information received during field work as well as describing the challenges of sample imbalances, and how they have been handled by weigthing of the data in a satisfactory Manner. Thank for the job well done!
Anki Wood- Founder / Programme Manager at Fojo Media Institute
Testimony nice things said about us
Would really like to thank you, and the entire team for your support, accountability, willingness to pick up FW when needed and delivering to ensure timely and successful field and project closure.Also appreciate all the extended help received whenever required.It was really nice working with you
Research Manager , Malana Research Consult
Ethical Research Solutions Team, Thank you for the invite, it was a really inspiring event. In your growth plans, we sure can share a lot and even look at how we can synergize in our currently existing markets all the best and great blessings!
George Murimi, Swivel Marketing
We have found the technical report to well reflect the information received during field work as well as describing the challenges of sample imbalances, and how they have been handled by weigthing of the data in a satisfactory Manner. Thank for the job well done!
Anki Wood- Founder / Programme Manager at Fojo Media Institute.
What We Do research and beyond
We are a Pan African company with the ability to conduct research all over Africa.
We have experience working in various African countries including:Kenya, Uganda, Tanzania, Rwanda, South Sudan, Malawi, Zambia, Angola, Zimbabwe, South Africa , Botswana, Sudan, Ethiopia, Angola, Nigeria, Ivory Coast, Ghana, Senegal, Burkina Faso
We work in some African countries with established partners
We also executes research projects for international consultants and NGOs.
Africa Statistics numbers
Uganda Pop: 40.1M, City: Kampala, GDP (2014):USD 27B, GNP: USD 919
Tanzania Pop: 52.3M, City: Dodoma, GDP (2014):USD 48.06B, GNP: USD 919
****Rwanda Pop: 11.3M, City: Kigali, GDP: USD 7.89B, Per capita Income: 698
Red spots - Our coverage
Grey shading - Where we are fully operational with executive management; we do not partner with agencies
Pink shading - Where we have worked with partners
Source: (population): http://www.prb.org/pdf15/2015-world-population-data-sheet_eng.pdf | Source: (GDP): http://data.worldbank.org/country/
Our Speciality What we are good at
Ethical Research Solutions Ltd Specializes in finding creative and innovative ways to respond to our clients’ needs and challenges. The breadth and depth of our expertise allows us the flexibility to undertake a wide range of engagements. We provide products and solutions to match your needs.
We have business experience in the areas of automobile, agriculture, fast moving consumer goods, trade outlets, Information technology, Financial services, Travel & Tourism, Real estate, Pharma among others.
We undertake the following types of studies;
- Usage and attitude Survey
- Consumer Needs / trends Surveys
- Segmentations studies
- New product development
- Product testing and tasting studies
- Customer Satisfaction surveys
- Employee engagement
- Churn management
- Corporate Image Surveys
- Advertisement testing
- Brand health checks
- Brand tracking surveys
- Geo Mapping
- Retail census
- Mystery shopping
- Channel Management survey
Quantitative Research quantify problems
Quantitative research quantifies problems by generating numerical data or data that can be transformed into usable statistics.
It makes use of measurable data to formulate facts and uncover patterns. Quantitative research answers the questions how many, what is the ratio, what percentage, at what price and all other questions that need statistical validity. It is used to quantify attitudes opinions and behaviors.
Our quantitative approaches include Face to Face interviews, Telephonic Interviews, Hall Tests, Consumer panels, Mystery shopping and Online surveys.
Qualitative Research understand underlying reasons
Qualitative research is used to understand underlying reasons, motivations and opinions, behaviors and social contexts. It is exploratory in nature and seeks to answer the questions why, how, what, when, where, and who.
Our qualitative approaches include Focus Group Discussions, Mini Groups & Friendship Groups,Consumer Immersions,Triads, In-depth interviews, online group discussions, consumer panels, Creative Workshops and retail observations
Creative workshops: We engage stakeholders in open discussions on research findings to generate deeper insights for implementation as strategy
Consumer Immersions: We attempt to explain how culture represents the cultural constructions, in which we live through participant observations. Participants live and form bonds within the environment the ethnography is being conducted spending months or years within this environment.