Service Details

New product studies

In a changing market, staying competitive often requires developing new products and services or improving existing ones. Whether you are trying to determine new product design, measure market validation, or assess existing products, market research is an essential tool that increases your chances for success.

At Ethical Research, we are well known for our expertise in testing people’s receptiveness to new products, ideas, concepts and features. In addition to more traditional approaches, we expertly implement leading-edge conjoint analysis tools. This methodology is highly effective in defining optimal feature bundles or best-pricing strategies for emerging products or services and line extensions.

New product studies

How we can help you

Our product Development Market Research Can help you to:

  • Determine the level of need for your products or services.
  • Define and prioritize features
  • Identify acceptable price points.
  • Pinpoint ideal market entry timing
  • Identify appealing packaging.
  • Determine the best distribution methods
Solutions

At Ethical Research, we are well known for our expertise in testing people’s receptiveness to new products, ideas, concepts and features. In addition to more traditional approaches, we expertly implement leading-edge conjoint analysis tools. This methodology is highly effective in defining optimal feature bundles or best-pricing strategies for emerging products or services and line extensions.

Brand strategy

We ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.